Managing and Marketing Science

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Turn Your Science into
Commercial Success

Axetis understands the language of science,
enabling fluent communication with professionals
in all types of industry.

  • Science Marketing

    Product launches - Exhibitions - Promotions - Presentations - Workshops - Marketing Campaigns

  • Science Management

    Operations - Recruitment - Import/Export - Partnering - Sales - Business Development

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While there's no doubt a well designed page of HTML with graphics can make a solid impact, sadly not everyone will get to view your campaign as it was intended, if at all. Emails are at the mercy of firewalls, filters and clients' permission settings.

Most of the major email clients such as Outlook and Gmail have image viewing turned off by default. A small percentage of clients do not even permit HTML based email to get through at all, and for the rest that do it's been shown that as much as 30% of recipients are not actually aware images are being blocked.


Unlike internet browsers, email clients have not adopted unified standards for rendering HTML. This means the rules for email design must be far stricter than a web page, forcing the necessity to keep things as simple as possible. Moving images and rollover buttons are discouraged, since any underlying javascript could flag the email as SPAM. File attachments are also scruitinised and screened out unless their source is trusted.

Plain text email, although less appealing has a much better chance of getting through SPAM filters than HTML. For this reason, we recommend your email is always accompanied by a plain text version of your message. Our software will generate a plain text version automatically which can be edited as well.

Several other factors can trigger the attention of SPAM filters, even when plain text is used. Read this short list of points to help stear your next campaign past the pitfalls of email filtering.

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About Axetis

  • Who is Axetis?

    Axetis is a technically and commercially oriented marketing and management agency having first hand experience in the science and technology based industries. The agency originated in 2006 when a core Read More
  • We understand your business!

    You can find plenty of marketing firms knowledgable in graphic design and promotion. Of these however, few have any hands-on laboratory experience or relevant background in a scientific discipline that Read More
  • Clients we have worked with

    Axetis has worked with an extensive list of clients. Most are from within the biotech industry, a few from without. These are a few of the brands in our portfolio, Read More
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