Inform readers with short descriptive illustrated articles
As the word suggets, advertorial combines advertisement with editorial. Having lower impact visuals but offering more chance to elaborate on your products and services, advertorials can potentially inform and influence the reader more thoroughly than a typical display advert. They may be exhibited in both print and online publications.
Creating your advertorial
As with editorials, some publications require you provide them only the raw text and images, preferring to layout the articles themselves. Others let you to set it all out yourself to their stated their guidelines, however, the design specs for advertorials are less stringent than display ads as their graphics are less extensive.
||Standard (3 rounds)
||Supplied by client
|Print / production management
||Ordering & liaison with manufacturer handled by client independently
||All working files remain the intellectual property of Axetis and are not included as part of the deliverables except by agreement
|Standard Options (by request)
||No limit to number of minor edits
||Axetis will present fresh design concepts
|Include printing and delivery
||Ordering & liaison with manufacturer handled by Axetis
|Include source files and templates
||Specific intellectual property with usage license can be purchased on request