Managing and Marketing Science

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Email FAQs

  • Can I practice with a demo account before deciding?

    Definitely. Use the login panel in the sidebar with the demo login details provided.

    You will enter our Create/Send system and will be able to create a test campaign using one of our generic templates. Following a walk-thru wizard you'll learn how to set up your campaign, edit its content and manage your subscription lists.

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  • How do I create and manage an email campaign?

    At its simplest, executing an email camapaign involves:

    1. Selecting an email template
    2. Adding or editing content
    3. Previewing your email and running a test (optional)
    4. Preparing your mailing list
    5. Setting a launch time or sending immediately
    6. Viewing your post-delivery reports

     

    For more information on the above keypoints, continue reading:

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  • Can Axetis assist me with managing my campaigns?

    Yes we can. Although the campaign manager enables you to handle every aspect of creating, executing and analysing your email campaigns successfully, we are here to assist whenever needed.

    Situations when you might need assistance could arise when you are:

    • Unsure how to perform certain functions in the system
    • Low on time and require an extra pair of hands
    • In need of more knowledge about the capabilities of the system before proceeding yourself

     

    To ask for assistance on this topic, complete a quote request at Email Campaign Services, or contact us using our general inquiry form.

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  • How can I measure the success of my campaign?

    From the moment your campaign is launched you can start monitoring live data on it's progress from the reports area of your account. These reports show trends that let you assess performance and optimise the effectiveness of future campaigns. Included in these reports are a snapshot overview and the ability to compare with previous campaigns.

    You can even track your email's effectiveness at bringing traffic to your website through Google Analytics. You'll be able to chart the navigation path of visitors through your site who arrived via your email, and obtain the conversion rate of sales and inquires as a direct result when correctly configured. In this way you can acurately determine the return on investment for each camapign you launch.

     

    Continue reading about the type of reports and data available:

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  • How are unsubscribes handled?

    Every email campaign you send has to have an instant unsubscribe link (if your email template doesn't have one it will be added automatically for you). For an explanation of how that unsubscribe link works and what happens to people who have unsubscribed, please read this document

  • How do I avoid my emails getting blocked by filters?

    While there's no doubt a well designed page of HTML with graphics can make a solid impact, sadly not everyone will get to view your campaign as it was intended, if at all. Emails are at the mercy of firewalls, filters and clients' permission settings.

    Most of the major email clients such as Outlook and Gmail have image viewing turned off by default. A small percentage of clients do not even permit HTML based email to get through at all, and for the rest that do it's been shown that as much as 30% of recipients are not actually aware images are being blocked.

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  • What permission do I need before sending to subscribers and how do I obtain it?

    Axetis complies with the highest standards of email laws and etiquette and we expect the same of our clients. Following the anti SPAM regulations will help keep your emails relevant to your target audience while minimizing delivery expense and risk of unsubsriptions.

    For an explanation of our requirements please review our guidelines about permission.

  • What are email credits used for?

    Email credits are the currency used for sending your campaigns. The credits in your account pay for each email you send, as well as the delivery fee and any SPAM / Design testing performed.

    Sending to five or less recipients is free. You'll only pay when you send to more than five recipients.

  • What is the free starting bonus for Email campaigns?

    To express our gratitude for becoming an email campaigner with Axetis, all new customers receive a one-time-only 500 credit starting bonus at no charge. This covers the delivery component fee for a single campaign, applicable when sending to more than five recipients. You will still need to purchase additional credits for every email sent, just one credit per email.

  • How do I pay for email campaigns?

    There are two ways of paying for email campaigns:

    1. Purchase email credits and manage your own camapigns.
      Self-managed campaigns is the more popular method among our customers.
      You can buy credits at any time and check the level in your account. Once purchased, email credits never expire. To purchase more credits, log into your AxEmail account and use your credit card. Alternatively, send Axetis a quote request for Email credits.
       
    2. Instruct Axetis to prepare and send campaigns for you.
      With this option you do not require credits. After the campaign is sent you will receive an invoice.

     

    View Pricing for Email Campaigns

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