Behavioural marketing technology allows brands to provide targeted, relevant communications based on a user’s web activity. It can also be further improved by tying in other demographic and contextual information.
Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging.
It takes more than a simple creative burst to cut through the clutter of meme contests and personality quizzes percolating their way through Twitter, Facebook and the rest of the social media networks.
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